Inside my business : Strategy Insights

What’s Working (and What’s Not) at PLR Digital Studio

Hey friend,

You asked for strategy, and I love that you’re the kind of creator who wants to learn what’s really going on behind the scenes. So here’s my honest update — no fluff, just what’s actually working for me right now, and what’s not.

✅ What’s Working

1. Email Marketing is GOLD 🥇
I’ve stopped waiting on algorithms to bless me. Email is my direct line to my most engaged audience. It’s where I announce new drops, test ideas, and sell with confidence. If you’re not building your list, start yesterday.

2. Not Overthinking the Aesthetic 🎨
Seriously — not having a “perfect” Instagram feed hasn’t hurt me. People care more about value than vibes. Consistency, clarity, and showing up as you wins every time.

3. Value-Packed Freebies 🎁
Offering real value for free is one of the fastest ways I’ve grown trust and sales. My lead magnets aren’t fluff — they help my audience actually get results, and that builds loyalty.

❌ What’s Not Working

1. Relying Solely on Social Media 🚫
It’s just not enough. Instagram and TikTok are great for visibility, but they’re rented spaces. The real power is in turning that attention into email subscribers and long-term customers.

This is the stuff I wish someone had told me when I started. If you’re building your digital product business, prioritize email, simplify your content, and give real value away.

Rooting for your success always,
Reena
PLR Digital Studio