If you're struggling to price your digital products, you’re not alone.
Pricing isn’t just about covering costs or copying what others are charging — it’s about perception. How your audience feels about the price matters just as much as the number itself.
As someone with a background in business psychology, I’ve studied buyer behavior for years. And if there’s one thing I’ve learned? Most digital product sellers are undercharging — not because their product isn’t good enough, but because their positioning is off.
Let’s fix that.
Why Most Creators Get Pricing Wrong
When you're new to digital products — whether you're selling Canva templates, eBooks, courses, or planners — it's easy to fall into these traps:
- You copy competitors' prices without knowing if they’re profitable (or just guessing like you).
- You price based on effort, not outcome. ("It only took me a few hours to make, so I’ll charge $5.")
- You fear rejection, so you choose the lowest number possible.
But none of these reflect the actual value of what you’re offering.
The Psychology Behind Pricing That Converts
Your price sends a message — and your customer picks up on it instantly.
Here are a few pricing psychology principles to apply right now:
1. Price communicates value
If your Canva template is $7 and someone else’s is $37, many people will assume theirs is better — even if yours is just as good (or better).
👉 Instead of asking “what’s the cheapest I can sell this for?”
Ask: “What would someone gladly pay for this transformation?”
2. Round numbers vs. charm pricing
There’s a reason $9 sounds better than $10 — it’s called charm pricing. But this only works when your product is seen as a deal or impulse buy.
Want to position yourself as a premium brand? Round numbers like $47 or $97 often work better.
3. Anchoring works
If your customer sees a $97 product, then a $27 one, the second one feels like a bargain — even if that was your goal all along. This is called anchoring and it’s powerful.
4. Bundle for perceived value
Instead of selling one eBook for $19, offer a bundle of 3 for $47. People love feeling like they’re getting a deal — even if the price per product is technically the same.
Pricing Isn’t Enough — You Need Positioning
Pricing and positioning go hand in hand.
Here’s what I mean:
If you price your product at $47 but describe it like a $10 freebie, people won’t buy.
You need to position your offer to reflect the result it creates:
What problem does it solve?
How much time or stress does it save?
How does life change after using it?
When you communicate this clearly, you no longer have to “convince” anyone. Your product speaks for itself.
Start With This: The Digital Product Launch Checklist
If you're still unsure how to confidently price your digital products — or you don’t even know where to start — I made a tool just for you.
👉 The Digital Product Launch Checklist
This checklist will walk you through:
- Choosing the right product type
- Validating your idea
- Pricing it with intention (not fear)
- Writing high-converting product descriptions
- Getting your first sales without ads
Whether you're brand new or relaunching something that didn’t sell before, this checklist will help you do it right.
Final Thoughts
Pricing isn’t about being the cheapest — it’s about being clear.
Clear about who your product is for.
Clear about the value it provides.
Clear about the transformation someone is paying for.
Once you understand how to use psychology in your pricing and positioning, you won’t just make more money — you'll attract better customers and feel more confident selling.
🔗 Ready to launch your digital product with the right strategy?
Start here → Get the checklist